Cases in Marketing Management - Couverture souple

Bernhardt, Kenneth L.; Kinnear, Thomas C.

 
9780071149044: Cases in Marketing Management

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Synopsis

This text begins by orienting the student to the methods and benefits of case oriented education. It includes chapters on orientation, analyzing cases and a full case example complete with a sample student analysis of that case. The book provides a mix of product and service cases as well as more coverage of soft technoloiges such as the World Wide Web and software companies.

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