Articles liés à Advertising Communications and Promotion Management
Synopsis
Although much of the coverage is radically new, the text is based upon the highly-regarded Rossiter-Percy framework for advertising communications and promotion management introduced in the first edition in 1987. The new name for the revision reflects the integration of mainstream advertising with corporate communications, direct response advertising, and promotions. A completely new section, Part 5, covers integrated communications strategy. Part 6 on Media Strategy has been expanded to incorporate both traditional advertising media and the new media. A broader perspective has been taken throughout the new edition, with more emphasis on corporate communications and business products and services in addition to the traditional focus on consumer packaged goods.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
Autres éditions populaires du même titre
Résultats de recherche pour Advertising Communications and Promotion Management
Image d'archives
Advertising Communications and Promotion Management (McGraw-Hill International Editions Series)
Edité par
McGraw-Hill Education, 1997
ISBN 10 : 0071155147
ISBN 13 : 9780071155144
Ancien ou d'occasion
Couverture souple
Vendeur : medimops, Berlin, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Etat : good. Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present. N° de réf. du vendeur M00071155147-G
Quantité disponible : 1 disponible(s)
Image d'archives
Advertising Communications and Promotion Management
Edité par
McGraw-Hill, 1997
ISBN 10 : 0071155147
ISBN 13 : 9780071155144
Ancien ou d'occasion
Couverture souple
Vendeur : Anybook.com, Lincoln, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1250grams, ISBN:9780071155144. N° de réf. du vendeur 8730935
Quantité disponible : 1 disponible(s)
Image d'archives
Advertising Communications and Promotion Management
Edité par
McGraw-Hill, 1997
ISBN 10 : 0071155147
ISBN 13 : 9780071155144
Ancien ou d'occasion
Couverture souple
Vendeur : Anybook.com, Lincoln, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1300grams, ISBN:9780071155144. N° de réf. du vendeur 8730936
Quantité disponible : 1 disponible(s)
Edition internationale
Advertising Communications and Promotion Management (McGraw-Hill International Editions Series)
Edition internationaleVendeur : AwesomeBooks, Wallingford, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : Very Good. Advertising Communications and Promotion Management (McGraw-Hill International Editions Series) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. N° de réf. du vendeur 7719-9780071155144
Quantité disponible : 1 disponible(s)
Image d'archives
Advertising Communications and Promotion Management (McGraw-Hill International Editions Series)
Vendeur : Bahamut Media, Reading, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. N° de réf. du vendeur 6545-9780071155144
Quantité disponible : 1 disponible(s)
Image d'archives
Advertising Communications and Promotion Management
Edité par
Irwin McGraw-Hill, USA, 1998
ISBN 10 : 0071155147
ISBN 13 : 9780071155144
Ancien ou d'occasion
Soft cover
Vendeur : Books@Ruawai, Kaipara District, Nouvelle-Zélande
Évaluation du vendeur 4 sur 5 étoiles
Soft cover. Etat : Good - sl Wear. Second Edition. This is a heavy book and may incur extra postal charges. N° de réf. du vendeur 063456
Quantité disponible : 1 disponible(s)