Articles liés à Customer Relationship Management

Customer Relationship Management - Couverture rigide

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9780071188616: Customer Relationship Management
Couverture rigide
ISBN 10 : 0071188614 ISBN 13 : 9780071188616
Editeur : McGraw-Hill Inc.,US, 2001

Synopsis

To develop the long-term relationships necessary to survive the intense global competition of the modern era, businesses must strive to meet customers needs as never before. This book is a result of an extensive research project that studied new ideas in marketing, and how these strategies are being applied throughout the US and Europe. The case studies provided demonstrate the ability of effective CRM programmes to refine customer relationships and increase their value.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
McGraw-Hill Inc.,US
Date d'édition
2001
Langue
anglais
ISBN 10 
0071188614
ISBN 13 
9780071188616
Reliure
Relié
Nombre de pages
176
Coordonnées du fabricant
non disponible
Personne responsable
non disponible