This is the first textbook for sociological theory that is modeled after the texts routinely available for introductory sociology courses. It is concise (although it covers a lot of ground), written in a highly accessible fashion, and includes much of the pedagogy that one expects to find in an introductory text. The book stems from the need of some instructors for a short text to be used in one-semester courses in contemporary sociological theory, or sociological theory more generally. At least some students (and their instructors) have found other texts too long, too dense and too complex. This volume is not only short, but comparatively light (but not lightweight) and less technical.
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George Ritzer is Distinguished University Professor at the University of Maryland where he has also been a Distinguished Scholar-Teacher and won a Teaching Excellence Award. He was awarded the 2000 Distinguished Contributions to Teaching Award by the American Sociological Association. He has served as Chair of two Sections of the American Sociological Association- Organizations and Occupations and Theoretical Sociology. In addition to The McDonaldization of Society (1993, 1996, 2000; translated into a dozen languages), his other efforts to apply social theory to the everyday realms of the economy and consumption include Expressing America: A Critique of the Global Credit Card Society (1995), The McDonaldization Thesis: Explorations and Extensions (1998), and Enchanting a Disenchanted World: Revolutionizing the Means of Consumption (1999). At the other end of the spectrum, his contributions to metatheorizing include Sociology: A Multiple Paradigm Science (1975), Toward an Integrated Sociological Paradigm (1981), and Metatheorizing in Sociology (1991). He has recently edited The Blackwell Companion to Major Social Theorists (2000), as well as The Handbook of Social Theory (with Barry Smart), and is co-founding editor (with Don Slater) of the Journal of Consumer Culture. In 2001 Sage of England published two volumes of his collected works- Explorations in Social Theory: From Metatheorizing to Rationalization and Explorations in the Sociology of Consumption: Fast Food Restaurants, Credit Cards and Casinos. Among his forthcoming works are the Handbook of International Social Problems and the two-volume Encyclopedia of Social Theory. His next original book, The Globalization of Nothing: So Many Making So Much of So Little will be published in 2003. In 2002 McGraw-Hill published Ritzer's Contemporary Sociological Theory and Its Classical Roots: The Basics.
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