Marketing Management: Knowledge and Skills - Couverture souple

Peter, J. Paul; Donnelly, Jr James

Couverture souple

ISBN 10 : 0071215050 ISBN 13 : 9780071215053

Editeur : McGraw-Hill Professional, 2003

Synopsis

Marketing Management: Knowledge and Skills, 7/e, by Peter and Donnelly, serves an overview for critical issues in marketing management. The text strives to enhance knowledge of marketing management and advance student skills so they can develop and maintain successful marketing strategies. The text does this through comprehensive text chapters that analyze that marketing process and gives students the foundation needed for success in marketing management and through 45 cases (16 of them new, many others updated) that go beyond traditional marketing principles and focus on the role of marketing in cross-functional business and organization strategies.

A propos du livre

À propos des auteurs

J. Paul Peter is another very highly regarded marketing educator and is also at UW-Madison.  He has won many awards for his contributions through research, textbooks, and education.

James H. Donnelly, Jr. Is the Turner Professor in the College of Business and Economics, Univ. of Kentucky.  Research areas include marketing and banking.

Détails de l'édition

• Éditeur: McGraw-Hill Professional
• Date d'édition: 2003
• Langue: anglais
• ISBN 10: 0071215050
• ISBN 13: 9780071215053
• Reliure: Broché
• Nombre de pages: 896
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible