Consumers - Couverture souple

Arnould, Eric J; Price, Linda; Zinkhan, George M.

Couverture souple

ISBN 10 : 0071247092 ISBN 13 : 9780071247092

Editeur : McGraw Hill Higher Education, 2003

Synopsis

"Consumers, 2/e", by Arnould, Price and Zinkhan, analyses how and why consumers purchase and consume the way they do. It outlines both the individual and social factors that influence these processes. The text presents a global, behavioral, and multi-disciplinary coverage of consumer behavior. "Consumers" is praised as the most current text in the field in the areas of technology, research, and illustrative examples.

Détails de l'édition

• Éditeur: McGraw Hill Higher Education
• Date d'édition: 2003
• Langue: anglais
• ISBN 10: 0071247092
• ISBN 13: 9780071247092
• Reliure: Broché
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible