Flying High in a Competitive Industry: Cost-effective Service Excellence at Singapore Airlines - Couverture rigide

Wirtz, Jochen; Heracleous, Loizos; Pangarkar, Nitin

Couverture rigide

ISBN 10 : 0071249648 ISBN 13 : 9780071249645

Editeur : McGraw-Hill Professional, 2006

Synopsis

Book by Loizos Heracleous Jochen Wirtz Nitin Pangarkar

A propos du livre

Présentation de l'éditeur :

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Singapore Airlines (SIA) is widely acknowledged as one of the world's leading airlines, if not the best airline, globally. This book provides insights into a simple but intriguing question: How has SIA managed to outperform other flag-carriers for decades in an industry where it is notoriously difficult to succeed consistently?

This updated second edition of Flying High in a Competitive Industry begins with an analysis of the airline industry and its key trends, moving on to a broad outline of SIA's strategic drivers of success. Empirical research was conducted at SIA to gain a deeper understanding of its strategy, core competencies and internal organisation, innovation processes and human resource practices, in order to instill strategy lessons that can inform the strategies of any organisation competing in intensely competitive industries.

This book ends with some strategic lessons that apply to any organisation that aims to achieve sustainable success in hypercompetitive markets.

Biographie de l'auteur :

Loizos Heracleous is an associate professorof the Said Business School at Oxford University.
Jochen Wirtz is an associate professor ofmarketing at the National University of Singapore and anassociate fellow of the Said Business School at OxfordUniversity. He founded the UCLA-NUS executive MBAprogram.
Nitin Pangarkar is an associate professor ofmarketing at the National University of Singapore.

À propos de cette édition

• Éditeur: McGraw-Hill Professional
• Date d'édition: 2006
• ISBN 10: 0071249648
• ISBN 13: 9780071249645
• Reliure: Relié
• Nombre de pages: 248