Corporate Information Strategy and Management: Text and Cases (Int'l Ed) - Couverture souple

Applegate, Lynda; Austin, Robert; Soule, Deborah

Couverture souple

ISBN 10 : 0071263195 ISBN 13 : 9780071263191

Editeur : McGraw Hill Higher Education, 2009

Synopsis

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A propos du livre

Présentation de l'éditeur :

Corporate Information Strategy and Management: Text and Cases 8/e by Applegate, Austin, and Soule is written for students and managers who desire an overview of contemporary information systems technology management. This new edition examines how information technology (IT) enables organizations to conduct business in radically different and more effective ways. The author’s objective is to provide readers with a better understanding of the influence of twenty-first century technologies on business decisions. The 8th edition discusses today’s challenges from the point of view of the executives who are grappling with them. This text is comprised of an extensive collection of Harvard Business cases devoted to Information Technology.

À propos de cette édition

• Éditeur: McGraw Hill Higher Education
• Date d'édition: 2009
• ISBN 10: 0071263195
• ISBN 13: 9780071263191
• Reliure: Broché
• Nombre de pages: 524