Corporate Information Strategy and Management: Text and Cases (Int'l Ed) - Couverture souple

Applegate, Lynda; Austin, Robert; Soule, Deborah

Couverture souple

ISBN 10 : 0071263195 ISBN 13 : 9780071263191

Editeur : McGraw Hill Higher Education, 2009

Synopsis

Corporate Information Strategy and Management: Text and Cases 8/e by Applegate, Austin, and Soule is written for students and managers who desire an overview of contemporary information systems technology management. This new edition examines how information technology (IT) enables organizations to conduct business in radically different and more effective ways. The author’s objective is to provide readers with a better understanding of the influence of twenty-first century technologies on business decisions. The 8th edition discusses today’s challenges from the point of view of the executives who are grappling with them. This text is comprised of an extensive collection of Harvard Business cases devoted to Information Technology.

A propos du livre

À propos des auteurs

The Henry R Byers Professor of Business Administration at Harvard Business School, teaching courses in entrepreneurial management and business policy and strategy.

Associate professor at Harvard Business School and chairs an executive program for CIOs. He is the author of numerous articles and four books on information technology management.

Détails de l'édition

• Éditeur: McGraw Hill Higher Education
• Date d'édition: 2009
• Langue: anglais
• ISBN 10: 0071263195
• ISBN 13: 9780071263191
• Reliure: Broché
• Nombre de pages: 524
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible