Managerial Economics and Business Strategy - Couverture souple

Baye, Michael

Couverture souple

ISBN 10 : 0071263209 ISBN 13 : 9780071263207

Editeur : McGraw Hill Higher Education, 2008

Synopsis

Baye's "Managerial Economics and Business Strategy" remains the best-selling managerial economics textbook. It was the first textbook to provide students with the tools from intermediate microeconomics, game theory, and industrial organization to make sound managerial decisions. Baye is known for his real-world examples, frontier research, inclusion of modern topics not found in other managerial books, as well as balanced coverage of traditional and modern microeconomic tools. The Sixth Edition retains all of these signature features, and it includes a number of new class-tested features. These include enhanced pedagogical features such as learning objectives, new and updated business applications, additional end-of-chapter problems, better prose, and updated data. Additionally, the Time Warner Case, introduced last edition, is strengthened in the Sixth Edition with detailed teaching notes and nine additional end-of-case problems.

A propos du livre

À propos de l'auteur

Michael R. Baye. University of Indiana

Détails de l'édition

• Éditeur: McGraw Hill Higher Education
• Date d'édition: 2008
• Langue: anglais
• ISBN 10: 0071263209
• ISBN 13: 9780071263207
• Reliure: Broché
• Numéro d'édition: 6
• Nombre de pages: 672
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible