Service Management: Operations, Strategy, Information Technology - Couverture souple

Fitzsimmons, Mona J.

 
9780071263467: Service Management: Operations, Strategy, Information Technology
Couverture souple
ISBN 10 : 0071263462 ISBN 13 : 9780071263467
Editeur : McGraw Hill Higher Education, 2007

Synopsis

Balancing conceptual and applied coverage of all aspects of the management and operation of services, "Service Management" has maintained the position as market leader through five previous editions. It is the most comprehensive and widely used introduction to service operations on the market, written by one of the top authorities on the subject, and it is designed to develop students' skills in both strategic and operational issues pertaining to services.New material on Professional Service Firms highlights IBM's initiative to establish a Service Science, Management, and Engineering discipline. The Sixth Edition also offers the latest information on Six-Sigma and RFID, as well as recent developments in other important industry topics. Text coverage spans both qualitative and quantitative aspects of service management and offers flexibility in courses, offering varying approaches to the study of service operations. The ancillary package includes student CD-ROM and Website that includes self-test quizzes, video clips, ServiceModel Software, and the Mortgage Service Game.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
McGraw Hill Higher Education
Date d'édition
2007
Langue
anglais
ISBN 10 
0071263462
ISBN 13 
9780071263467
Reliure
Broché
Numéro d'édition
6
Nombre de pages
554
Coordonnées du fabricant
non disponible
Personne responsable
non disponible

Autres éditions populaires du même titre

9780073377834: Service Management

Edition présentée

ISBN 10 :  007337783X ISBN 13 :  9780073377834
Editeur : McGraw-Hill College, 2008
Couverture rigide