Transnational Management: Text, Cases & Readings in Cross-Border Management - Couverture souple

Bartlett, Christopher A.; Beamish, Paul W.

Couverture souple

ISBN 10 : 0071267433 ISBN 13 : 9780071267434

Editeur : McGraw-Hill Higher Education, 2010

Synopsis

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A propos du livre

Présentation de l'éditeur :

Transnational Management focuses on the management challenges associated with developing strategies and managing the operations of companies whose activities stretch across national boundaries. The purpose of this book is to provide a conceptual framework showing the interplay between the multinational corporation, the countries in which it does business, and the competitive environment in which it operates. Through text narrative, cases, and readings, the authors skillfully examine the development of strategy, organizational capabilities, and management challenges for operating in the global economy.

Biographie de l'auteur :

Christopher A. Bartlett, Harvard Business School
Paul W. Beamish, The University of Western Ontario

À propos de cette édition

• Éditeur: McGraw-Hill Higher Education
• Date d'édition: 2010
• ISBN 10: 0071267433
• ISBN 13: 9780071267434
• Reliure: Broché
• Numéro d'édition: 6
• Nombre de pages: 840