Consumer Behavior (Int'l Ed) - Couverture souple

Peter, J. Paul; Olson, Jerry

 
9780071267816: Consumer Behavior (Int'l Ed)
Couverture souple
ISBN 10 : 0071267816 ISBN 13 : 9780071267816
Editeur : McGraw Hill Higher Education, 2010

Synopsis

This book takes a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy. Each of these components is the topic of one of the four major sections in the book

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos des auteurs

J. Paul Peter is another very highly regarded marketing educator and is also at UW-Madison.  He has won many awards for his contributions through research, textbooks, and education.

The Earl P. Strong Executive Education Professor of Marketing at Pennsylvania State University. He joined Penn Sate in 1971 after receiving his Ph.D. in consumer psychology from Purdue University. At Penn State, he has taught Consumer Behavior, Marketing Management, Advertising and Promotion Management, Research Methods, and Marketing Theory.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
McGraw Hill Higher Education
Date d'édition
2010
Langue
anglais
ISBN 10 
0071267816
ISBN 13 
9780071267816
Reliure
Broché
Nombre de pages
576
Coordonnées du fabricant
non disponible
Personne responsable
non disponible

Autres éditions populaires du même titre

9780073404769: Consumer Behavior and Marketing Strategy

Edition présentée

ISBN 10 :  0073404764 ISBN 13 :  9780073404769
Editeur : McGraw-Hill Professional, 2010
Couverture rigide