Principles of Advertising & IMC w/ AdSim CD-ROM - Couverture souple

Duncan, Tom

Couverture souple

ISBN 10 : 0071274626 ISBN 13 : 9780071274623

Editeur : McGraw Hill Higher Education, 2004

Synopsis

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A propos du livre

À propos de l?auteur

The founder of the Integrated Marketing Communication graduate program at the University of Colorado-Boulder, where he currently teaches. He is also a consultant to both companies and agencies on IMC and brand building. Before becoming a professor, Duncan worked in the industry for 15 years. He started his career in marketing research and account management at the Leo Burnett advertising agency's worldwide headquarters in Chicago. He worked on such accounts as Kentucky Fried Chicken and Procter & Gamble. He then went to the client side, where he was director of marketing services for Eckrich Processed Meats, a division of Beatrice Foods, and later vice president of marketing at Jeno's Frozen Foods, where he was responsible for new products.

Détails de l'édition

• Éditeur: McGraw Hill Higher Education
• Date d'édition: 2004
• Langue: anglais
• ISBN 10: 0071274626
• ISBN 13: 9780071274623
• Reliure: Broché
• Numéro d'édition: 2
• Coordonnées du fabricant: non disponible