Modern Competitive Strategy - Couverture souple

Walker, Gordon

Couverture souple

ISBN 10 : 0071285024 ISBN 13 : 9780071285025

Editeur : McGraw Hill Higher Education, 2006

Synopsis

"Modern Competitive Strategy, 2e", by Gordon Walker, provides concise, rigorous, and broad synthesis of the theory and empirics of the strategy field. The approach is eclectic, reflecting the diversity of the discipline, drawing on studies in industrial and institutional economics, economic and organizational sociology, mainstream strategy, and finance and marketing when appropriate. Both single business and corporate-level organizations are covered. Ideal for current and budding managers, many short cases, company examples, and practical tools are used to illustrate the concepts. The material is appropriate for either a full semester course or a single module in MBA programs, advanced undergraduate courses, EMBA and executive education classes.

Détails de l'édition

• Éditeur: McGraw Hill Higher Education
• Date d'édition: 2006
• Langue: anglais
• ISBN 10: 0071285024
• ISBN 13: 9780071285025
• Reliure: Broché
• Numéro d'édition: 2
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible