Essentials of Strategic Management: The Quest for Competitive Advantage - Couverture souple

Gamble, John; Thompson Jr., Arthur A.

Couverture souple

ISBN 10 : 0071285040 ISBN 13 : 9780071285049

Editeur : McGraw Hill Higher Education, 2008

Synopsis

Essentials of Strategic Management responds head-on to the growing requests by business faty for a concise, theory-driven strategic management concepts and cases text. This first edition text was written with four objectives in mind: 1) Although relatively brief in length, the text would provide students with an up-to-date and thorough understanding of essential strategic management concepts and ytic tools; 2) The text would simplify the task of demonstrating student learning through course embedded assessment; 3) Like our works preceding this text, it would include especially well-written cases involving headline strategic issues; and lastly, 4) The text could serve as the theoretical foundation of a teaching approach incorporating a business strategy simulation.

A propos du livre

À propos de l?auteur

Thompson's teaching experience includes 25+ years at the University of Alabama, and 3 years at Virginia Polytechnic Institute and State University. He earned a BS in Liberal Arts and a PhD in Economics from the University of Tennessee. He is a member of the American Economic Association, the Academy of Management, and the Southern Management Association. He has also served on the editorial boards of a number of journals, including the Journal of Economics and Finance, the Journal of Management, the Journal of Management Case Studies, and the Journal of Management Issues.

Détails de l'édition

• Éditeur: McGraw Hill Higher Education
• Date d'édition: 2008
• Langue: anglais
• ISBN 10: 0071285040
• ISBN 13: 9780071285049
• Reliure: Broché
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible