Articles liés à Marketing Management: A Strategic Decision-Making Approach
Synopsis
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Présentation de l'éditeur
The eighth edition of Marketing Management: A Strategic Decision-Making Approach, concentrates on marketing decision-making, rather than mere description of marketing phenomena. By providing specific tools and decision frameworks, it prepares its readers to hit the ground running and contribute tangibly to the marketing efforts of firms large and small.
Drawing on its authors’ wealth of entrepreneurial and executive experience, along with their thought-leading research, the book provides an abundance of real-life examples of marketing decisions – both good and not-so-good – from around the world in companies ranging from entrepreneurial start-ups to multi-national giants.
This edition continues to be the most current and internet-savvy book available, injecting the latest developments in internet-based communication and distribution technology into every chapter.
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- ÉditeurMcGraw Hill Higher Education
- Date d'édition2012
- ISBN 10 0071326375
- ISBN 13 9780071326377
- ReliureBroché
- Langueanglais
- Nombre de pages576
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Marketing Management: A Strategic Decision-Making Approach
Edité par
McGraw Hill Higher Education, 2012
ISBN 10 : 0071326375
ISBN 13 : 9780071326377
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Marketing Management 8/e
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McGraw Hill Higher Education, 2012
ISBN 10 : 0071326375
ISBN 13 : 9780071326377
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Marketing Management 8/e
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McGraw Hill Higher Education, 2012
ISBN 10 : 0071326375
ISBN 13 : 9780071326377
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Paperback. Etat : Good. No Jacket. Former library book; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 2.15. N° de réf. du vendeur G0071326375I3N10
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Marketing Management 8/e
Edité par
McGraw Hill Higher Education, 2012
ISBN 10 : 0071326375
ISBN 13 : 9780071326377
Ancien ou d'occasion
Paperback
Vendeur : ThriftBooks-Dallas, Dallas, TX, Etats-Unis
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Paperback. Etat : Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 2.15. N° de réf. du vendeur G0071326375I4N00
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Marketing Management: A Strategic Decision-Making Approach (Asia Higher Education Business & Economics Marketing)
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McGraw-Hill Education / Asia, 2012
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Vendeur : WeBuyBooks, Rossendale, LANCS, Royaume-Uni
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Etat : Good. Most items will be dispatched the same or the next working day. A copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned. Minor shelf wear. N° de réf. du vendeur wbb0019942028
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Marketing Management : A Strategic Decision-Making Approach
Edité par
McGraw-Hill Education, 2012
ISBN 10 : 0071326375
ISBN 13 : 9780071326377
Ancien ou d'occasion
Couverture souple
Vendeur : Better World Books Ltd, Dunfermline, Royaume-Uni
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Etat : Good. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. N° de réf. du vendeur 46590101-20
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Marketing Management: A Strategic Decision-Making Approach (Asia Higher Education Business & Economics Marketing)
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McGraw-Hill Education / Asia, 2012
ISBN 10 : 0071326375
ISBN 13 : 9780071326377
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Paperback
Vendeur : AwesomeBooks, Wallingford, Royaume-Uni
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Paperback. Etat : Very Good. Marketing Management: A Strategic Decision-Making Approach (Asia Higher Education Business & Economics Marketing) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . N° de réf. du vendeur 7719-9780071326377
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Marketing Management: A Strategic Decision-Making Approach (Asia Higher Education Business & Economics Marketing)
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McGraw-Hill Education / Asia 16/05/2012, 2012
ISBN 10 : 0071326375
ISBN 13 : 9780071326377
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Paperback. Etat : Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. N° de réf. du vendeur 6545-9780071326377
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Edition internationale
MARKETING MANAGEMENT A STRATEGIC DECISION MAKING APPROACH 8ED (IE) (PB 2013)
Edité par
McGraw Hill Higher Education, 2012
ISBN 10 : 0071326375
ISBN 13 : 9780071326377
Neuf
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Vendeur : Basi6 International, Irving, TX, Etats-Unis
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Etat : Brand New. New.SoftCover International edition. Different ISBN and Cover image but contents are same as US edition. Expediting shipping for all USA and Europe orders excluding PO Box. Excellent Customer Service. N° de réf. du vendeur ABEJUNE24-52593
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Marketing Management 8/e
Edité par
McGraw Hill Higher Education, 2012
ISBN 10 : 0071326375
ISBN 13 : 9780071326377
Neuf
Paperback
Vendeur : Toscana Books, AUSTIN, TX, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : new. Excellent Condition.Excels in customer satisfaction, prompt replies, and quality checks. N° de réf. du vendeur Scanned0071326375
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