Inside Home Depot: How One Company Revolutionized an Industry Through the Relentless Pursuit of Growth - Couverture rigide

Roush, Chris

Couverture rigide

ISBN 10 : 0071340955 ISBN 13 : 9780071340953

Editeur : McGraw-Hill Professional, 1999

Synopsis

"Reads like a novel, yet serves as a how-to guide for creating a customer culture and marketing strategies that wow Wall Street...I recommend this book as priority reading for all retail executives." Kurt Barnard, President, Barnard Retail Trend Report and Barnard's Retail Consulting Group.

Admirers, competitors, industry and Wall Street analysts alike are intrigued with the question of what makes Home Depot so special. What, exactly, does this giant do that so clearly distinguishes it from the competition? How does Home Depot culture and customer service work? And, most importantly, what lessons can every business learn from the Home Depot example? INSIDE HOME DEPOT takes you behind the scenes to discover the secrets of success of this retail giant how, in just twenty years, Home Depot has not only changed the way hardware is sold, Home Depot has also elevated the superstore concept to a new level of success, inspiring both admiration and fear in the retail community. Relying on inside access to Home Depot's training programs, interviews with key employees both past and present, and meticulous investigative journalism, Pulitzer Prize nominated journalist Chris Roush presents the first uncensored book about how this company has become so successful, and isolates the practical lessons that readers can apply to any industry.

A propos du livre

À propos de l?auteur

Pulitzer Prize nominated journalist Chris Roush is currently a business reporter for Bloomberg News. He became an expert on the inside operations of Home Depot while a reporter for The Atlanta Journal-Constitution where he covered Coca-Cola and Home Depot, as well as the whole retail industry. It was his reporting on consumer issues that won him a Pulitzer Prize nomination in 1993 by the Tampa Tribune. He was also nominated for the Livingston Award by the Atlanta Journal-Constitution for his reporting on business issues. Roush has also worked for Business Week and the Sarasota Herald-Tribune.

Détails de l'édition

• Éditeur: McGraw-Hill Professional
• Date d'édition: 1999
• Langue: anglais
• ISBN 10: 0071340955
• ISBN 13: 9780071340953
• Reliure: Relié
• Nombre de pages: 256
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible