Growing Up Digital: The Rise of the Net Generation - Couverture souple

Tapscott, Don

Couverture souple

ISBN 10 : 0071347984 ISBN 13 : 9780071347983

Editeur : McGraw-Hill Professional, 1999

Synopsis

This text offers an overview of the N-generation, the generation of children who in the year 2000 will be between the ages of two and 22. This group is a tsunami that could force changes in communications, retailing, branding, advertising, and education. The author contends that the N-generation are becoming so technologically proficient that they will lap their parents and leave them behind. The book also demonstrates the common characteristics of the N-generation, acceptance of diversity, because the Net doesn't distinguish between racial or gender identities, and a curiosity about exploring and discovering new worlds over the Internet.

A propos du livre

À propos de l'auteur

Don Tapscott is an internationally renowned speaker and the bestselling author of The Digital Economy and co-author of Blueprint to the digital Economy, Paradigm Shift, and Who Knows. He is chairman of the Alliance for converging Technologies which represents the collaborative effort of ca. 40 of the world's leading technology, manufacturing, and retail organizations. He is also the president of the New Paradigm Learning Corporation.

Détails de l'édition

• Éditeur: McGraw-Hill Professional
• Date d'édition: 1999
• Langue: anglais
• ISBN 10: 0071347984
• ISBN 13: 9780071347983
• Reliure: Broché
• Nombre de pages: 352
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible