The Big Book of Creativity Games: Quick, Fun Acitivities for Jumpstarting Innovation - Couverture souple

EPSTEIN

Couverture souple

ISBN 10 : 0071361766 ISBN 13 : 9780071361767

Editeur : McGraw Hill, 2000

Synopsis

In the modern economy, where most workers are knowledge workers, creativity and innovation are the most easily sustainable competitive advantages. In The Big Book of Creativity Games, Harvard trained psychologist Robert Epstein provides dozens of games and activities designed to stimulate creativity and generate innovation in the workplace.

Dr. Epstein describes the scientific principles of creativity that underlie the games, and how these principles can be applied to tasks like problem solving, new product development, and marketing. Timely and innovative, The Big Book of Creativity Games is the ideal book for managers to turn to whenever they need:

• Games that are easy to lead and fun to play
• Exercises that go far beyond standard brainstorming techniques
• Innovation jump-starters for team meetings and work groups

A propos du livre

À propos de l?auteur

One of the world's leading experts on human behavior, Robert Epstein is Editor-in-Chief of Psychology Today magazine, host of the magazine's nationally syndicated radio program, and University Research Professor at United States International University. He is the developer of Generativity Theory, a scientific theory of creative process, and is a contributor to the Encyclopedia of Creativity. He earned his Ph.D. in psychology from Harvard University in 1981. His research on creativity and problem-solving has been reported in Time magazine, The New York Times, and Discover, and his popular writings have appeared in Reader's Digest, The Washington Post, Psychology Today, Good Housekeeping, Parenting, and other magazines and newspapers.

Détails de l'édition

• Éditeur: McGraw Hill
• Date d'édition: 2000
• Langue: anglais
• ISBN 10: 0071361766
• ISBN 13: 9780071361767
• Reliure: Broché
• Nombre de pages: 239
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible