Emotion Marketing: The Hallmark Way of Winning Customers for Life - Couverture rigide

ROBINETTE

Couverture rigide

ISBN 10 : 0071364145 ISBN 13 : 9780071364140

Editeur : McGraw Hill, 2000

Synopsis

To its millions of loyal customers world-wide, the Hallmark brand stands for more than just greeting cards; it embodies the elusive item every company hopes to capture--the customer's heart. Hallmark has found that one of the keys to attaining superior customer loyalty is through emotion. Now for the first time, Hallmark reveals its groundbreaking strategy: Emotion Marketing.

This strategy can help any company create an emotional bond with customers for a competitive advantage in the marketplace. Emotion Marketing will reveal:
- How emotion works to cement customer loyalty
- The 3 Emotional E's--Equity, Experience, and Energy

Scott Robinette (Kansas City, MO) is General Manager of Hallmark Business Expressions. Claire Brand (Kansas City, MO) is Customer Marketing Manager at Hallmark. Vicki Lenz (Atlanta, GA) is a writer, consultant, and speaker on business, leadership, and marketing.

A propos du livre

À propos de l'auteur

Scott Robinette is President of the Hallmark Loyalty Marketing Group, a division of Hallmark Cards, Inc. dedicated to helping businesses build profitable customer relationships through relevant emotion-based communications.

For more information, visit www.emotion-marketing.com

Détails de l'édition

• Éditeur: McGraw Hill
• Date d'édition: 2000
• Langue: anglais
• ISBN 10: 0071364145
• ISBN 13: 9780071364140
• Reliure: Relié
• Nombre de pages: 267
• Coordonnées du fabricant: non disponible
• Personne responsable: gpsr@libri.de; gpsr@libri.de; ; Europaallee 1; Bad Hersfeld; 36244; Allemagne