A sales force is no better than its management - and "Sales Management" supplies the tools sales executives need to inspire their sales forces to increase productivity through improved customer service, equitable compensation plans, e-Commerce, sales force automation, and more. It explains how to make heroes out of a sales force by understanding and taking advantage of both the micro and the macro of sales and sales management and determining the best methods for organizing, deploying, and motivating today's changing sales force.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
Robert J. Calvin (Chicago, IL) is president of Management Dimensions, a sales training and management firm, and adjunct professor at the University of Chicago Graduate School of Business.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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