Max-E-Marketing in the Net Future: The Seven Imperatives for Outsmarting the Competition in the Net Economy - Couverture rigide

Rapp, Stan; Martin, Chuck

 
9780071364720: Max-E-Marketing in the Net Future: The Seven Imperatives for Outsmarting the Competition in the Net Economy
Couverture rigide
ISBN 10 : 0071364722 ISBN 13 : 9780071364720
Editeur : McGraw-Hill Inc.,US, 2000

Synopsis

Max-E-Marketing is one approach to achieving profits that combines the Internet with one-to-one marketing techniques. The book describes proven techniques for using Internet technology to more effectively target, acquire and maintain long-term relationships with valued customers.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos des auteurs

Stan Rapp (Ridgefield, CT) is chairman an CEO of McCann Relationship Marketing, Worldwide, (MRM, Worldwide) a global consulting firm with offices in 30 countries.

Chuck Martin is the author of the New York Times Business Book Best Seller, The Digital Estate: Strategies for Competing, Surviving, and Thriving in an Internetworked World, a guide to the basic do's and don'ts of understanding and using the Internet in everyday business. He is a well-respected leader, speaker, and cyberexpert in the rapidly growing interactive marketplace. He is a former vice president of IBM and was founding publisher of Interactive Age. He is president of the Net Future Institute, which focuses on the future of E-business and the Internet.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
McGraw-Hill Inc.,US
Date d'édition
2000
Langue
anglais
ISBN 10 
0071364722
ISBN 13 
9780071364720
Reliure
Relié
Nombre de pages
251
Coordonnées du fabricant
non disponible
Personne responsable
non disponible