Say It With Charts: The Executive's Guide to Visual Communication. - Couverture rigide

Zelazny, Gene

Couverture rigide

ISBN 10 : 007136997X ISBN 13 : 9780071369978

Editeur : McGraw-Hill Professional, 2001

Synopsis

Step-by-step guide to creating compelling, memorable presentations

A chart that once took ten hours to prepare can now be produced by anyone with ten minutes and a computer keyboard. What hasn't changed, however, are the basics behind creating a powerful visual - what to say, why to say it, and how to say it for the most impact. In Say It With Charts, Fourth Edition --the latest, cutting-edge edition of his best-selling presentation guide -- Gene Zelazny reveals time-tested tips for preparing effective presentations. Then, this presentation guru shows you how to combine those tips with today's hottest technologies for sharper, stronger visuals. Look to this comprehensive presentation encyclopedia for information on:

* How to prepare different types of charts -- pie, bar, column, line, or dot -- and when to use each
* Lettering size, color choice, appropriate chart types, and more
* Techniques for producing dramatic eVisuals using animation, scanned images, sound, video, and links to pertinent websites

A propos du livre

À propos de l'auteur

Gene Zelazny is Director of Visual Communications for McKinsey and Company, and has over 40 years of experience working with colleagues and clients to design powerful management reports and presentations. In addition, Zelazny frequently presents his ideas at the world's top business schools, including Chicago, Harvard, Columbia, Cornell, Wharton, Haas, MIT, Oxford, Kellogg, Stanford, Tuck, INSEAD, and others. He also is author of the how-to classic Say It With Presentations.

Détails de l'édition

• Éditeur: McGraw-Hill Professional
• Date d'édition: 2001
• Langue: anglais
• ISBN 10: 007136997X
• ISBN 13: 9780071369978
• Reliure: Relié
• Numéro d'édition: 4
• Nombre de pages: 240
• Coordonnées du fabricant: McGraw-Hill Education; https://www.mheducation.co.in/; ; Via Verdi, 8; Assago Milano; 20090; Italie