E-Strategy, Pure and Simple: Connecting Your Internet Strategy to Your Business Strategy - Couverture rigide

Robert, Michel; Racine, Bernard

 
9780071371780: E-Strategy, Pure and Simple: Connecting Your Internet Strategy to Your Business Strategy
Couverture rigide
ISBN 10 : 0071371788 ISBN 13 : 9780071371780
Editeur : McGraw-Hill Inc.,US, 2000

Synopsis

This text offers a blueprint for a business model where the Internet is used as a strategic weapon. It shows managers how to develop an Internet strategy that combines with their business strategy, and provides ten pointers that can be applied to any business: demand aggregation; build to order; customer self-service; producer direct; channel integration; informatics; product rebundling; market exchanges; dynamic pricing; and portals. These pointer or "e-Drivers" can be used to construct a coherent strategy that optimizes the use of the Internet to support the business direction of a company.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Michel Robert is founder and president of Decision Processes International, Inc., an internationally renowned consulting firm which has 60 partners in 15 countries. His clients include such major companies as Caterpillar, 3M, and Gatx. A noted speaker and author, his writings have appeared in many business magazines and journals. Bernard Racine is director of R & D for Decisions Processes International where he works with clients from all over the world.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
McGraw-Hill Inc.,US
Date d'édition
2000
Langue
anglais
ISBN 10 
0071371788
ISBN 13 
9780071371780
Reliure
Relié
Nombre de pages
200
Coordonnées du fabricant
non disponible
Personne responsable
non disponible