Corporate Strategy - Couverture rigide

Colley, John; Doyle, Jacqueline; Hardie, Robert

Couverture rigide

ISBN 10 : 0071372652 ISBN 13 : 9780071372657

Editeur : McGraw-Hill Professional, 2001

Synopsis

Today's businesses have become more adept than ever at employing the essential strategies needed to succeed in the light of intense competitive and financial pressures. The motivation for this has been straightforward: to maximise company performance. Managers and executives from all walks of life are called on to set corporate strategy, balance the needs of business units, allot resources, and evaluate all facets of the business and the organization. In this text the authors share the information needed to stay competitive in today's Internet-speed business world. Recognizing the trend to divestitures and decentralized coroporations, the authors focus on the key strategic issues related to the multi-divisonal organization. They cover the strategic interface between the parent company and it's operating divisions, with emphasis on analytical and financial relationships. Addressing both corporate and divisional perspectives the authors help readers gain a better understanding of the various assumptions that guide corporations and business units in setting goals and objectives. Through real-world examples and case studies, the authors provide several opportunities for the reader to analyse strategic problems. They provide an in-depth analysis of a hypothetical parent company, guiding the best course of action for the corporation and its business units.

A propos du livre

À propos des auteurs

John L Colley, Jr. is a professor at the University of Virginia's Darden Graduate School of Business Administration.

Jacqueline L Doyle is a visiting assistant Professor at the University of Virginia's Darden Graduate School of Business Administration.

Robert D. Hardie (Charlottesville, VA) is Project Director for the University of Virginia.

Détails de l'édition

• Éditeur: McGraw-Hill Professional
• Date d'édition: 2001
• Langue: anglais
• ISBN 10: 0071372652
• ISBN 13: 9780071372657
• Reliure: Relié
• Nombre de pages: 256
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible