E-Business or Out of Business: Oracle's Roadmap for Profiting in the New Economy - Couverture rigide

Barrenechea, Mark

 
9780071373364: E-Business or Out of Business: Oracle's Roadmap for Profiting in the New Economy
Couverture rigide
ISBN 10 : 0071373365 ISBN 13 : 9780071373364
Editeur : McGraw-Hill Professional, 2001

Synopsis

In this text, Mark Barrenechea, senior executive in Oracle's Customer Relationship Management division, provides readers with a view from Oracle on what companies need to know about making the etransformation. While technology and its increasing development makes the future unpredictible, one thing will always remain constant: information is the key to success in any organization. Effective management and easy access to information is vital, and to survive every business must embrace the changes the internet brings to their company. This book covers all aspects of the customer relationship, from supply, manufacturing and sales processes and looks at the internal processes that need to change if businesses are to operate effectively in the new economy.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Mark Barrenechea is a senior vice president in the CRM Products division of Oracle Corporation.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
McGraw-Hill Professional
Date d'édition
2001
Langue
anglais
ISBN 10 
0071373365
ISBN 13 
9780071373364
Reliure
Relié
Nombre de pages
224
Coordonnées du fabricant
non disponible
Personne responsable
non disponible