Beyond "E": 12 Ways Technology Is Tranforming Sales and Marketing Strategy - Couverture rigide

Diorio, Stephen

 
9780071376495: Beyond "E": 12 Ways Technology Is Tranforming Sales and Marketing Strategy
Couverture rigide
ISBN 10 : 0071376496 ISBN 13 : 9780071376495
Editeur : McGraw-Hill Professional, 2001

Synopsis

The dizzying barrage of new marketing technologies is leading to confusion, the rule of “hype,” and bad marketing investments and decisions. Beyond "e" is designed to help sales and marketing executives look beyond current e-business fads to understand the fundamentals that will distinguish sales and marketing leaders in the future. The book provides a blueprint for using advances in technology―including but not limited to the Web―to get more marketing power for less money.

Drawing on case studies from leading marketers such as IBM, Eastman Chemical, eBay, CitiGroup, GM, Dell and many others, author Stephen Diorio explains how sales and marketing leaders can:

* Identify where technology can help them grow their businesses faster and get more mileage out of their sales and marketing dollars;
* Develop an action plan to take action today and create competitive advantage tomorrow;
* Anticipate the dramatic changes technology will bring to traditional marketing operations, marketing channels and customers in the coming decade.

The winning strategies in Beyond "e" are based on original best practices research and interviews with thousands of customers and sales and leading marketers, and technology trend analysis from the META Group―the leading IT advisory firm.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

Stephen Diorio (Stamford CT) is President and founder of the Sales and Marketing Strategy firm, IMT Strategies. He has over 20 years experience helping leading organizations develop high growth strategies and held marketing positions at General Electric and Citicorp.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
McGraw-Hill Professional
Date d'édition
2001
Langue
anglais
ISBN 10 
0071376496
ISBN 13 
9780071376495
Reliure
Relié
Nombre de pages
300
Coordonnées du fabricant
non disponible
Personne responsable
non disponible