Wireless Data for the Enterprise: Making Sense of Wireless Business - Couverture rigide

Faigen, George; Fridman, Boris; Emmett, Arielle

Couverture rigide

ISBN 10 : 0071386378 ISBN 13 : 9780071386371

Editeur : McGraw-Hill Professional, 2001

Synopsis

Here's the plan to follow when a company decides to "go wireless". This book helps enterprises extend their knowledge base to encompass mobile workers, customers, suppliers - and make money doing it. It maps out how far (and in how many directions) wireless can take businesses, and details methods and technologies to get there. It details new strategies for benefiting from mobile customers and suppliers. It contains case studies of several early Fortune 500 wireless adopters.

A propos du livre

À propos des auteurs

George S Faigen, Chief Marketing and Strategy Officer George S. Faigen is Broadbeam's Chief Marketing ; Strategy Officer, driving the company's strategy as it rapidly expands its presence in new markets. Prior to joining Broadbeam, Faigen was the head of RONIN Consulting, where he developed market entry and growth strategies for products and services offered by global computer and telecommunication firms. In that role, Faigen developed a series of marketing frameworks that distinguish the critical differences between marketing high technology products and the more well known rules associated with fast-moving consumer goods. A frequent speaker at industry events, Faigen has presented at conferences including COMDEX Chicago, Marcus Evans conferences, the Wireless Symposium, Supercomm and Mobile Application Development. Faigen previously worked as VP of Marketing at Wang Laboratories and at IBM, where he held positions in marketing, sales, product development and product research. He has an M.S. in mechanical engineering from the University of Kentucky, a B.S. in mechanical engineering from Carnegie-Mellon University and holds a Professional Engineering License.

Boris Fridman, Founder, Chairman and CEO Boris Fridman is Chairman and Chief Executive Officer of Broadbeam Corporation. He founded the company and led it to become a premier provider of software products designed to offer developers the tools to speed and ease the integration of wireless connectivity and solve common mobility challenges. A wireless data industry visionary, Fridman is a frequent presenter at conferences including CTIA's Wireless show, DCI's Wireless Summit, Wireless IT, COMDEX, PC Expo, eCRM, Mobile Software Forum and Marcus Evans conferences. Fridman's bylined articles have appeared in publications including WirelessNow (online), Wireless Week, Frontline Solutions, Wireless Integration, Data Communications and others. He holds B.S. and M.S. degrees in physics from the University of Belorussia, Minsk, Belarus.

Arielle Emmett (Wallingford, PA) is a leading telecommunications writer and editor. The former Editor-in -Chief of Americas Network, Communications Consultant and Wireless Integration magazine, she is Chief Editor of the Wireless Data Forum and author of Going Mobile II: The Wireless Web & Other Data Solutions (@WDF/CTIA, 2001) and Direct Connections: Making Your Personal Computers Communicate (New American Library, 1986). Emmett is currently a contributing editor for Broadband Wireless Business and Advanstar Communications Special Projects Group.

Détails de l'édition

• Éditeur: McGraw-Hill Professional
• Date d'édition: 2001
• Langue: anglais
• ISBN 10: 0071386378
• ISBN 13: 9780071386371
• Reliure: Relié
• Nombre de pages: 288
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible