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The Ten Demandments: Rules to Live by in the Age of the Demanding Consumer - Couverture rigide

Mooney, P.Kelly; Bergheim, Laura A.

 
9780071387392: The Ten Demandments: Rules to Live by in the Age of the Demanding Consumer
Couverture rigide
ISBN 10 : 0071387390 ISBN 13 : 9780071387392
Editeur : McGraw Hill Higher Education, 2002

Synopsis

Mooney led a team of analysts disguised as customers who spent thousands of dollars on merchandize, then scrutinized the goods, the services, the policies, the returns process and the overall customer experience. The results form the basis of this book. Each "demandment" is a call to action from consumers: "Earn my trust", "Put me in charge", "Inspire me" - and each opens with an overview of the meaning behind the "demandment", then explores real consumer experiences and concludes with a set of questions that help readers to assess their company's strengths and weaknesses in meeting these demands.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

P. Kelly Mooney is president and chief experience officer of Resource Marketing, a 10 Worldwide company and an award-winning marketing company specializing in consumer experience branding. A frequent conference speaker and panelist, Mooney has been prominently profiled in print and broadcast media including Fortune, Time, Inc., Business Week, CBS, CNN, and CNBC.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
McGraw Hill Higher Education
Date d'édition
2002
Langue
anglais
ISBN 10 
0071387390
ISBN 13 
9780071387392
Reliure
Relié
Nombre de pages
224
Coordonnées du fabricant
non disponible
Personne responsable
non disponible