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Beyond the Shadow of the Senators: The Untold Story of the Homestead Grays and the Integration of Baseball - Couverture rigide

Snyder, Brad

 
9780071408202: Beyond the Shadow of the Senators: The Untold Story of the Homestead Grays and the Integration of Baseball
Couverture rigide
ISBN 10 : 0071408207 ISBN 13 : 9780071408202
Editeur : McGraw-Hill Professional, 2003

Synopsis

A witty and frank look at the ad biz from one of its most respected voices Advertising has become an endless stream of cliches, cheesy productions, miscast celebrities, and gratuitous sex--and take-no-prisoners Advertising Age columnist Bob Garfield has had enough. In the often hilarious, always dead-on And Now a Few Words from Me, Garfield looks at the best and the worst in today's advertising as he tells advertising pros that it's time to swallow their own egos, return clients' rights to the forefront, and--once and for all--eliminate bad advertising from the face of the earth.

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À propos de l'auteur

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
McGraw-Hill Professional
Date d'édition
2003
Langue
anglais
ISBN 10 
0071408207
ISBN 13 
9780071408202
Reliure
Relié
Nombre de pages
431
Coordonnées du fabricant
non disponible
Personne responsable
non disponible