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What Customers Want: Using Outcome-driven Innovation to Create Breakthrough Products And Services - Couverture rigide

Ulwick, Anthony

 
9780071408677: What Customers Want: Using Outcome-driven Innovation to Create Breakthrough Products And Services
Couverture rigide
ISBN 10 : 0071408673 ISBN 13 : 9780071408677
Editeur : McGraw-Hill Professional, 2005

Synopsis

A world-renowned innovation guru explains practices that result in breakthrough innovations

Twenty years into the customer-driven innovation movement, breakthroughs are rare and these failures cost Fortune 1000 companies between $50 million and $800 million each year.

Growing out of Anthony Ulwick's revolutionary Harvard Business Review article and featured in Clayton Christensen's new bestseller, The Innovator's Solution, What Customers Want describes a groundbreaking approach that improves on the conventional methods for product and service innovation.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
McGraw-Hill Professional
Date d'édition
2005
Langue
anglais
ISBN 10 
0071408673
ISBN 13 
9780071408677
Reliure
Relié
Nombre de pages
240
Coordonnées du fabricant
non disponible
Personne responsable
non disponible