A world-renowned innovation guru explains practices that result in breakthrough innovations
Twenty years into the customer-driven innovation movement, breakthroughs are rare and these failures cost Fortune 1000 companies between $50 million and $800 million each year.
Growing out of Anthony Ulwick's revolutionary Harvard Business Review article and featured in Clayton Christensen's new bestseller, The Innovator's Solution, What Customers Want describes a groundbreaking approach that improves on the conventional methods for product and service innovation.
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McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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Hardback. Etat : Fair. Explains practices that result in breakthrough innovations. This title describes an approach that improves on the conventional methods for product and service innovation. N° de réf. du vendeur 00104972397
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Vendeur : World of Books (was SecondSale), Montgomery, IL, Etats-Unis
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