What Customers Want: Using Outcome-driven Innovation to Create Breakthrough Products And Services - Couverture rigide

Ulwick, Anthony

9780071408677: What Customers Want: Using Outcome-driven Innovation to Create Breakthrough Products And Services

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ISBN 10 : 0071408673 ISBN 13 : 9780071408677

Editeur : McGraw-Hill Professional, 2005

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A world-renowned innovation guru explains practices that result in breakthrough innovations

Twenty years into the customer-driven innovation movement, breakthroughs are rare and these failures cost Fortune 1000 companies between $50 million and $800 million each year.

Growing out of Anthony Ulwick's revolutionary Harvard Business Review article and featured in Clayton Christensen's new bestseller, The Innovator's Solution, What Customers Want describes a groundbreaking approach that improves on the conventional methods for product and service innovation.

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� propos de l'auteur

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

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�diteur: McGraw-Hill Professional
Date d'�dition: 2005
Langue: anglais
ISBN 10: 0071408673
ISBN 13: 9780071408677
Reliure: Reli�
Nombre de pages: 240
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What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services

Anthony Ulwick

Edit� par McGraw Hill, 2005

ISBN 10 : 0071408673 ISBN 13 : 9780071408677

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What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services

Anthony Ulwick

Edit� par McGraw Hill, 2005

ISBN 10 : 0071408673 ISBN 13 : 9780071408677

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What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services

Anthony Ulwick

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ISBN 10 : 0071408673 ISBN 13 : 9780071408677

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What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services

Anthony Ulwick

Edit� par McGraw Hill, 2005

ISBN 10 : 0071408673 ISBN 13 : 9780071408677

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What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services: Using Outcome-Driven Innovation to Create Breakthro

Ulwick, Anthony

Edit� par McGraw-Hill Companies, 2005

ISBN 10 : 0071408673 ISBN 13 : 9780071408677

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What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services: Using Outcome-Driven Innovation to Create Breakthro

Ulwick, Anthony

Edit� par McGraw-Hill Companies, 2005

ISBN 10 : 0071408673 ISBN 13 : 9780071408677

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What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services: Using Outcome-Driven Innovation to Create Breakthro

Ulwick, Anthony

Edit� par McGraw-Hill Companies, 2005

ISBN 10 : 0071408673 ISBN 13 : 9780071408677

Ancien ou d'occasion Couverture rigide

Vendeur : ThriftBooks-Reno, Reno, NV, Etats-Unis

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What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services: Using Outcome-Driven Innovation to Create Breakthro

Ulwick, Anthony

Edit� par McGraw-Hill Companies, 2005

ISBN 10 : 0071408673 ISBN 13 : 9780071408677

Ancien ou d'occasion Couverture rigide

Vendeur : ThriftBooks-Phoenix, Phoenix, AZ, Etats-Unis

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What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services: Using Outcome-Driven Innovation to Create Breakthro

Ulwick, Anthony

Edit� par McGraw-Hill Companies, 2005

ISBN 10 : 0071408673 ISBN 13 : 9780071408677

Ancien ou d'occasion Couverture rigide

Vendeur : ThriftBooks-Reno, Reno, NV, Etats-Unis

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Hardcover. Etat : Good. No Jacket. Missing dust jacket; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. N� de r�f. du vendeur G0071408673I3N01

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What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services: Using Outcome-Driven Innovation to Create Breakthro

Ulwick, Anthony

Edit� par McGraw-Hill Companies, 2005

ISBN 10 : 0071408673 ISBN 13 : 9780071408677

Ancien ou d'occasion Couverture rigide

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