The Product Manager's Field Guide: Practical Tools, Exercises, and Resources for Improved Product Management - Couverture souple

Livre 28 sur 81: MARKETING/SALES/ADV & PROMO

Gorchels, Linda

 
9780071410595: The Product Manager's Field Guide: Practical Tools, Exercises, and Resources for Improved Product Management
Couverture souple
ISBN 10 : 0071410597 ISBN 13 : 9780071410595
Editeur : McGraw-Hill, 2003

Synopsis

The ideal companion to the author's bestselling The Product Manager's Handbook, The Product Manager's Field Guide expands upon the overview and the responsibilities of product managers and delves into specific skills, abilities, and competencies to help them improve their performance. It provides readers with tools and exercises for functions such as marketing, planning, forecasting, and new product development and offers step-by-step instructions for activities designed to monitor and assess product-planning efforts.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

Linda Gorchels has extensive experience as a product and marketing manager and is currently managing director of executive marketing seminars in the executive education department of the school of business, University of Wisconsin-Madison. She is the author of the bestselling The Product Manager's Handbook.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
McGraw-Hill
Date d'édition
2003
Langue
anglais
ISBN 10 
0071410597
ISBN 13 
9780071410595
Reliure
Broché
Nombre de pages
240
Coordonnées du fabricant
non disponible
Personne responsable
gpsr@libri.de
gpsr@libri.de

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