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The Product Manager's Field Guide: Practical Tools, Exercises, and Resources for Improved Product Management - Couverture souple
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Synopsis
The ideal companion to the author's bestselling The Product Manager's Handbook, The Product Manager's Field Guide expands upon the overview and the responsibilities of product managers and delves into specific skills, abilities, and competencies to help them improve their performance. It provides readers with tools and exercises for functions such as marketing, planning, forecasting, and new product development and offers step-by-step instructions for activities designed to monitor and assess product-planning efforts.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos de l'auteur
Linda Gorchels has extensive experience as a product and marketing manager and is currently managing director of executive marketing seminars in the executive education department of the school of business, University of Wisconsin-Madison. She is the author of the bestselling The Product Manager's Handbook.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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The Product Manager's Field Guide : Practical Tools, Exercises, and Resources for Improved Product Management
Edité par
McGraw Hill, 2003
ISBN 10 : 0071410597
ISBN 13 : 9780071410595
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The Product Manager's Field Guide : Practical Tools, Exercises, and Resources for Improved Product Management
Edité par
McGraw Hill, 2003
ISBN 10 : 0071410597
ISBN 13 : 9780071410595
Ancien ou d'occasion
Couverture souple
Vendeur : World of Books (was SecondSale), Montgomery, IL, Etats-Unis
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The Product Manager's Field Guide : Practical Tools, Exercises, and Resources for Improved Product Management
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McGraw Hill (edition 1), 2003
ISBN 10 : 0071410597
ISBN 13 : 9780071410595
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Product Manager's Fieldguide
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McGraw-Hill Companies, 2003
ISBN 10 : 0071410597
ISBN 13 : 9780071410595
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Product Manager's Fieldguide
Edité par
McGraw-Hill Companies, 2003
ISBN 10 : 0071410597
ISBN 13 : 9780071410595
Ancien ou d'occasion
Paperback
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The Product Manager's Field Guide : Practical Tools, Exercises, and Resources for Improved Product Management
Edité par
McGraw-Hill Education, 2003
ISBN 10 : 0071410597
ISBN 13 : 9780071410595
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The Product Manager's Field Guide : Practical Tools, Exercises, and Resources for Improved Product Management
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The Product Manager's Field Guide : Practical Tools, Exercises, and Resources for Improved Product Management
Edité par
McGraw Hill, 2003
ISBN 10 : 0071410597
ISBN 13 : 9780071410595
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The Product Manager's Field Guide: Practical Tools, Exercises, and Resources for Improved Product Management (MARKETING/SALES/ADV & PROMO)
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Paperback. Etat : Very Good. The Product Manager's Field Guide: Practical Tools, Exercises, and Resources for Improved Product Management (MARKETING/SALES/ADV & PROMO) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. N° de réf. du vendeur 7719-9780071410595
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The Product Manager's Field Guide: Practical Tools, Exercises, and Resources for Improved Product Management (MARKETING/SALES/ADV & PROMO)
Edité par
McGraw-Hill Education - Europe, United States, 2003
ISBN 10 : 0071410597
ISBN 13 : 9780071410595
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Paperback. Etat : Very Good. This is the first all-in-one guide to the techniques and tools of today's top product managers. Linda Gorchels' bestselling "The Product Manager's Handbook" introduced thousands of professionals to the expanding roles and responsibilities of a product manager in today's demanding marketplace. Now, in "The Product Manager's Field Guide", Gorchels explores the specific skills, abilities, and competencies that separate the outstanding product manager from the average and provides you with a detailed action plan for becoming a product manager capable of creating consistent customer delight and long-term competitive advantage. "The Product Manager's Field Guide" tells you everything you need to know to create a clear vision and strategy for any product or service and then drive that vision throughout all levels of your organization and the marketplace.Look to it for: wide-ranging exercises and self-assessments for developing and rating your skills and competencies; tools and action steps for using your skills to enhance customer satisfaction and competitive position; the five competencies of a top-performing product manager - and ways to practice and incorporate them into your daily routine; and, today's best product managers must have the skills, vision, and flexibility of a start-up entrepreneur--even when they work for a Fortune 100 company! "The Product Manager's Field Guide" is a step-by-step action guide for learning and developing those skills and building a product management career that is productive, profitable, and professionally rewarding. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. N° de réf. du vendeur GOR004370623
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