Digital animation has become essential part of commercials, corporate presentations, and filmmaking. Virtually every commercial on television, and most TV shows and films, use digital animation effects. Hugely reduced start up costs have resulted in small digital animation studios cropping up all over the country, and established video shops adding animation to their palettes. This is a one-stop resources for setting up and operating an animation studio – it deals with every basic digital animation technique in step by step methods, and covers each major software package available. It is designed to be a must-have resource for one of media’s fastest growing markets.
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George Avgerakis began his computer animation career in 1976, producing effects for television commercials at Grey Advertising. He is cofounder of Avetka Productions in New York City, which produces animation, video, disc-based media, and Internet services, in English and all foreign languages, to Fortune 100 companies and worldwide broadcasters. His commercials and animations have been shown on all U.S. cable and broadcast networks. A founding contributing editor of Digital Cinema magazine, he has also served as Contributing Editor to Videography since 1996. The author of Desktop Video Studio Bible, he is a frequent speaker at industry conferences such as the National Association of Broadcasters (NAB) and the Los Angeles and New York DV (Digital Video) Expos. Mr. Avgerakis has also lectured at the University of Maryland, University of London and City University of New York.
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