Why Customers Don't Do What You Want Them to Do: 24 Solutions to Overcoming Common Selling Problems - Couverture souple

Fournies, Ferdinand F.

Couverture souple

ISBN 10 : 0071417508 ISBN 13 : 9780071417501

Editeur : McGraw-Hill Professional, 2003

Synopsis

While what you do obviously sets the tone for each sales call, your sales success is based on what your customer does. To achieve breakthrough success, you must learn how to make customers do what you want them to do, at each stage of the sales process. "Why Customers Don't Do What You Want Them to Do" ignores gimmicks and tricks to show you specific actions that will dramatically raise the odds of your customer doing the "buying things" - and placing the order.Written by internationally acclaimed author and sales coach Ferdinand Fournies, this results-focused guidebook will help you to recognize and resolve twenty common selling problems and objections and move beyond them to: achieve a customer action objective for each call; spark customer interest; clarify your product - and yourself; identify and address potential problems; show customers how to get the approval they need; assist customers in choosing, negotiating, and placing an order. You, as the sales professional, are in charge of each selling situation - so it is up to you to manage the encounter and lead the customer to action. Let "Why Customers Don't Do What You Want Them to Do" show you how to view each call through your customer's eyes, and move to the close with the least number of sales calls - by getting customers to do what you want, when you want them to.

A propos du livre

À propos de l?auteur

Ferdinand F. Fournies, internationally recognized consultant, speaker, and professor at Columbia's Graduate School of Business is now retired.

Détails de l'édition

• Éditeur: McGraw-Hill Professional
• Date d'édition: 2003
• Langue: anglais
• ISBN 10: 0071417508
• ISBN 13: 9780071417501
• Reliure: Broché
• Nombre de pages: 64
• Coordonnées du fabricant: non disponible
• Personne responsable: Messaggerie Libri; ufficio.anagrafiche@meli.it; ; Via Verdi, 8; Assago Milano; Italie