The Marine Corps Way: Using Maneuver Warfare to Lead a Winning Organization - Couverture rigide

Santamaria, Jason; Martino, Vicent; Clemons, Eric

Couverture rigide

ISBN 10 : 007142377X ISBN 13 : 9780071423779

Editeur : McGraw-Hill Inc.,US, 2003

Synopsis

This title highlights leadership strategy designed for the battlefield, adapted for the boardroom. It is based on a cover story in the Harvard Business Review entitled "Maneuver Warfare," "The Marine Corps Way" shows business leaders and managers how to adopt the principles and strategies that have made the Marine Corps so successful. Written by a Wharton professor and two former Marines who have now moved on to the business world, the book brings a consummate mix of business savvy and military know-how to bear on the challenges faced by today's managers. The centerpiece of the management model it espouses is maneuver warfare, in which the forces of disorder and uncertainty are used to undermine an enemy's ability to fight as a coordinated, effective whole. In "The Marine Corps Way", rousing case studies and examples culled from both military and business history illustrate the power of maneuver warfare tactics, and how to use them to win the war for profits and market share.

A propos du livre

À propos de l?auteur

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

Détails de l'édition

• Éditeur: McGraw-Hill Inc.,US
• Date d'édition: 2003
• Langue: anglais
• ISBN 10: 007142377X
• ISBN 13: 9780071423779
• Reliure: Relié
• Nombre de pages: 256
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible