The Manager's Guide to Distribution Channels - Couverture rigide

Gorchels, Linda; Marien, Edward; West, Chuck

 
9780071428682: The Manager's Guide to Distribution Channels
Couverture rigide
ISBN 10 : 0071428682 ISBN 13 : 9780071428682
Editeur : McGraw-Hill Professional, 2004

Synopsis

Channel management has become one of the most important components of a firm's competitive strategy, with mistakes often costing companies millions--and channel managers their careers. The Manager's Guide to Distribution Channels provides managers and decision makers with proven tools and go-to-market strategies for refining channel strategies and managing distribution relationships. Self-assessment tools combine with realworld cases and examples to give managers a nontheoretical, balanced blend of thought-provoking insights and hands-on tactics.

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À propos des auteurs

Linda Gorchels, Chuck West, and Edward Marien are on the School of Business faculty and program directors at the University of Wisconsin (Madison, WI). Gorchels is the author of The Product Manager's Handbook.



McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
McGraw-Hill Professional
Date d'édition
2004
Langue
anglais
ISBN 10 
0071428682
ISBN 13 
9780071428682
Reliure
Relié
Nombre de pages
320
Coordonnées du fabricant
non disponible
Personne responsable
gpsr@libri.de
gpsr@libri.de

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