Opt-In Marketing: Increase Sales Exponentially with Consensual Marketing - Couverture rigide

Roman, Ernan; Hornstein, Scott

 
9780071435284: Opt-In Marketing: Increase Sales Exponentially with Consensual Marketing
Couverture rigide
ISBN 10 : 007143528X ISBN 13 : 9780071435284
Editeur : McGraw-Hill Professional, 2004

Synopsis

From junk mail blockers to do-not-call lists, potential buyers today are more interested in "opting out" than listening to marketers' messages. "Opt-In Marketing" offers a prescriptive plan for reversing this dangerous trend. This hard-hitting book is based on a program that increased sales at IBM by 80 percent in one year and features sidebars from industry luminaries and examples from Fortune 500 firms. It outlines a 10-point blueprint for rethinking customer care and is the perfect guide for marketers looking to once again be seen as partners instead of predators.

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À propos de l?auteur

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
McGraw-Hill Professional
Date d'édition
2004
Langue
anglais
ISBN 10 
007143528X
ISBN 13 
9780071435284
Reliure
Relié
Nombre de pages
312
Coordonnées du fabricant
non disponible
Personne responsable
non disponible