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Integrity Is All You've Got: And Seven Other Lessons Of The Entrepreneurial Life - Couverture rigide

Eller, Karl

 
9780071448789: Integrity Is All You've Got: And Seven Other Lessons Of The Entrepreneurial Life

Synopsis

An advertising hall-of-famer and business legend reveals the secrets of his success. Best known for conceiving the idea of outdoor advertising, Karl Eller embodies the spirit of American entrepreneurship at its finest. "Integrity Is All You've Got" is the chronicle of a singular life in business and all its "chills, thrills, deals, risks, gambles, crash landings, and miraculous recoveries." the readers get: a first behind-the-scenes look at the life of a business legend; powerful lessons that managers and entrepreneurs can apply; Eller's guiding principles for racking up successes; and recovering from "crash landings" that center on the critical importance of integrity.

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À propos de l'auteur

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

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