How to Plan and Execute Strategy: 24 Steps To Implement Any Corporate Strategy Successfully (The Mcgraw-Hill Professional Education Series) - Couverture souple

Stettinius, Wallace

 
9780071456043: How to Plan and Execute Strategy: 24 Steps To Implement Any Corporate Strategy Successfully (The Mcgraw-Hill Professional Education Series)

Synopsis

How to Plan and Execute Strategy walksprofessionals through 24 essential steps forcreating and executing sound, profit-drivencorporate strategy, understanding strategicoptions, implementing plans and measuringperformance.

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À propos des auteurs

Wallace Stettinius, D. Robley Wood, Jr., Jacqueline Doyle, and John L. Colley, Jr. are graduate business professors with widespread management experience. They have authored and co-authored of a number of popular professional titles, including Corporate Governance, Corporate Strategy, and others.



McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide


Jacqueline L Doyle is a visiting assistant Professor at the University of Virginia's Darden Graduate School of Business Administration.


John L Colley, Jr. is a professor at the University of Virginia's Darden Graduate School of Business Administration.

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