High Visibility: Transforming Your Personal and Professional Brand - Couverture rigide

Rein, Irving; Kotler, Philip; Hamlin, Michael; Stoller, Martin

Couverture rigide

ISBN 10 : 0071456805 ISBN 13 : 9780071456807

Editeur : McGraw-Hill Professional, 2006

Synopsis

The classic guide to personal and public image making--now updated for the digital age

The groundbreaking, critically acclaimed original edition of High Visibility established celebrity--the creating and managing of one's public persona--to be a critical factor in achieving personal and professional success and status. Now, in this new third edition, international communication expert Irving Rein, international marketing guru Philip Kotler, and coauthors Michael Hamlin and Martin Stoller show you how to achieve and benefit from high visibility--in any profession!

"High Visibility brilliantly captures the how, why, and what of the celebrity-building process."
--Al Reis, bestselling author of Positioning and Marketing Warfare

"High Visibility is the Bible, the Das Kapital, the Origin of Species of the infant science of celebritology."
--Peter Carlson, Washington Post

Today, it's not just what you know or who you know--it's who knows you. High Visibility is the difference between being just a member of the crowd and becoming a highly recognized individual.

A propos du livre

À propos des auteurs

Irving Rein, Ph.D. is a Professor of Communication Studies at Northwestern University's School of Communication. The author of 12 books, including High Visibility, a groundbreaking study of image making, Rein also serves on Major League Baseball's Commissioner's Initiative for the 21st Century and is a member of the Advisory Board for Northwestern University's Master of Arts in Sports Administration.

Philip Kotler, Ph.D. is the S. C. Johnson Distinguished Professor of International Marketing at the Kellogg School of Management. He is the author of 35 books, including Marketing Management, the most widely used marketing book in graduate business schools worldwide. He has been a consultant to IBM, General Electric, AT&T, Bank of America, Merck, Motorola, Ford, and other global corporations and places.

Détails de l'édition

• Éditeur: McGraw-Hill Professional
• Date d'édition: 2006
• Langue: anglais
• ISBN 10: 0071456805
• ISBN 13: 9780071456807
• Reliure: Relié
• Numéro d'édition: 3
• Nombre de pages: 240
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible