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Synopsis
The classic guide to personal and public image making--now updated for the digital age
The groundbreaking, critically acclaimed original edition of High Visibility established celebrity--the creating and managing of one's public persona--to be a critical factor in achieving personal and professional success and status. Now, in this new third edition, international communication expert Irving Rein, international marketing guru Philip Kotler, and coauthors Michael Hamlin and Martin Stoller show you how to achieve and benefit from high visibility--in any profession!
"High Visibility brilliantly captures the how, why, and what of the celebrity-building process."
--Al Reis, bestselling author of Positioning and Marketing Warfare
"High Visibility is the Bible, the Das Kapital, the Origin of Species of the infant science of celebritology."
--Peter Carlson, Washington Post
Today, it's not just what you know or who you know--it's who knows you. High Visibility is the difference between being just a member of the crowd and becoming a highly recognized individual.
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À propos des auteurs
Irving Rein, Ph.D. is a Professor of Communication Studies at Northwestern University's School of Communication. The author of 12 books, including High Visibility, a groundbreaking study of image making, Rein also serves on Major League Baseball's Commissioner's Initiative for the 21st Century and is a member of the Advisory Board for Northwestern University's Master of Arts in Sports Administration.
Philip Kotler, Ph.D. is the S. C. Johnson Distinguished Professor of International Marketing at the Kellogg School of Management. He is the author of 35 books, including Marketing Management, the most widely used marketing book in graduate business schools worldwide. He has been a consultant to IBM, General Electric, AT&T, Bank of America, Merck, Motorola, Ford, and other global corporations and places.
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High Visibility: Transforming Your Personal and Professional Brand (3rd Edn)
Edité par
McGraw-Hill, 2006
ISBN 10 : 0071456805
ISBN 13 : 9780071456807
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Vendeur : Anybook.com, Lincoln, Royaume-Uni
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Etat : Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings. In good all round condition. Dust jacket in fair condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,800grams, ISBN:9780071456807. N° de réf. du vendeur 7068177
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High Visibility, Third Edition : Transforming Your Personal and Professional Brand
Edité par
McGraw-Hill Education, 2006
ISBN 10 : 0071456805
ISBN 13 : 9780071456807
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Etat : Very Good. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. N° de réf. du vendeur 6332034-6
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High Visibility: Transforming Your Personal and Professional Brand
Edité par
McGraw-Hill, 2006
ISBN 10 : 0071456805
ISBN 13 : 9780071456807
Ancien ou d'occasion
Couverture rigide
Vendeur : Anybook.com, Lincoln, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings. In good all round condition. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,800grams, ISBN:9780071456807. N° de réf. du vendeur 9821311
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High Visibility : Transforming Your Personal and Professional Brand
Edité par
McGraw Hill, 2006
ISBN 10 : 0071456805
ISBN 13 : 9780071456807
Ancien ou d'occasion
Couverture rigide
Vendeur : GreatBookPrices, Columbia, MD, Etats-Unis
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Etat : good. May show signs of wear, highlighting, writing, and previous use. This item may be a former library book with typical markings. No guarantee on products that contain supplements Your satisfaction is 100% guaranteed. Twenty-five year bookseller with shipments to over fifty million happy customers. N° de réf. du vendeur 3468405-5
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High Visibility: Transforming Your Personal and Professional Brand
Edité par
McGraw Hill, 2006
ISBN 10 : 0071456805
ISBN 13 : 9780071456807
Ancien ou d'occasion
Couverture rigide
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High Visibility: Transforming Your Personal and Professional Brand
Edité par
McGraw Hill, 2006
ISBN 10 : 0071456805
ISBN 13 : 9780071456807
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Couverture rigide
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High Visibility : Transforming Your Personal and Professional Brand
Edité par
McGraw Hill, 2006
ISBN 10 : 0071456805
ISBN 13 : 9780071456807
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Couverture rigide
Vendeur : GreatBookPricesUK, Woodford Green, Royaume-Uni
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Etat : good. May show signs of wear, highlighting, writing, and previous use. This item may be a former library book with typical markings. No guarantee on products that contain supplements Your satisfaction is 100% guaranteed. Twenty-five year bookseller with shipments to over fifty million happy customers. N° de réf. du vendeur 3468405-5
Quantité disponible : Plus de 20 disponibles
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High Visibility: Transforming Your Personal and Professional Brand
Edité par
McGraw Hill, 2006
ISBN 10 : 0071456805
ISBN 13 : 9780071456807
Ancien ou d'occasion
Couverture rigide
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High Visibility: Transforming Your Personal and Professional Brand
Edité par
McGraw Hill, 2006
ISBN 10 : 0071456805
ISBN 13 : 9780071456807
Ancien ou d'occasion
Couverture rigide
Vendeur : One Planet Books, Columbia, MO, Etats-Unis
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hardcover. Etat : Good. 3rd Edition. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing and/or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes). N° de réf. du vendeur 000735713U
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High Visibility: Transforming Your Personal and Professional Brand
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