High Visibility: Transforming Your Personal and Professional Brand - Couverture rigide

Rein, Irving; Kotler, Philip; Hamlin, Michael; Stoller, Martin

 
9780071456807: High Visibility: Transforming Your Personal and Professional Brand
Couverture rigide
ISBN 10 : 0071456805 ISBN 13 : 9780071456807
Editeur : McGraw-Hill Professional, 2006

Synopsis

The classic guide to personal and public image making--now updated for the digital age

The groundbreaking, critically acclaimed original edition of High Visibility established celebrity--the creating and managing of one's public persona--to be a critical factor in achieving personal and professional success and status. Now, in this new third edition, international communication expert Irving Rein, international marketing guru Philip Kotler, and coauthors Michael Hamlin and Martin Stoller show you how to achieve and benefit from high visibility--in any profession!

"High Visibility brilliantly captures the how, why, and what of the celebrity-building process."
--Al Reis, bestselling author of Positioning and Marketing Warfare

"High Visibility is the Bible, the Das Kapital, the Origin of Species of the infant science of celebritology."
--Peter Carlson, Washington Post

Today, it's not just what you know or who you know--it's who knows you. High Visibility is the difference between being just a member of the crowd and becoming a highly recognized individual.

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À propos des auteurs

Irving Rein, Ph.D. is a Professor of Communication Studies at Northwestern University's School of Communication. The author of 12 books, including High Visibility, a groundbreaking study of image making, Rein also serves on Major League Baseball's Commissioner's Initiative for the 21st Century and is a member of the Advisory Board for Northwestern University's Master of Arts in Sports Administration.

Philip Kotler, Ph.D. is the S. C. Johnson Distinguished Professor of International Marketing at the Kellogg School of Management. He is the author of 35 books, including Marketing Management, the most widely used marketing book in graduate business schools worldwide. He has been a consultant to IBM, General Electric, AT&T, Bank of America, Merck, Motorola, Ford, and other global corporations and places.

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Éditeur
McGraw-Hill Professional
Date d'édition
2006
Langue
anglais
ISBN 10 
0071456805
ISBN 13 
9780071456807
Reliure
Relié
Numéro d'édition
3
Nombre de pages
240
Coordonnées du fabricant
non disponible
Personne responsable
non disponible