Fast Innovation: Achieving Superior Differentiation, Speed to Market, and Increased Profitability - Couverture rigide

George, Michael; Works, James; Watson-Hemphill, Kimberly; Christensen, Clayton

 
9780071457897: Fast Innovation: Achieving Superior Differentiation, Speed to Market, and Increased Profitability
Couverture rigide
ISBN 10 : 0071457895 ISBN 13 : 9780071457897
Editeur : McGraw-Hill Professional, 2005

Synopsis

“How can I create an innovation engine that will consistently deliver substantial organic growth?”

This question is the number-one issue for most CEOs and senior executives today. Innovation is a critical driver of organic growth, yet based on the authors' research, only a small percent of companies effectively use innovation to sustain long-term, profitable growth. And the stakes couldn't be higher-failure to create successful new products, services, and business models causes stagnating or declining profits.

Now, for the first time, experts Michael George, James Works and Kimberly Watson-Hemphill explain the surprising and significant gap between the CEO's growth goals and actual performance. The authors, who are experts at connecting strategy to execution, give you a complete blueprint for exploiting the strategic and operational dimensions of innovation.

Using fresh insights about the true drivers of fast time-to-market and the inadequate success rate of innovation, Fast Innovation reveals:

  • Why current approaches to innovation fail
  • A new strategic and tactical plan that will help your company dramatically reduce time-to-market by 50 to 80 percent
  • The secret for finding out what your customers really want (not just what they say they want)
  • Tools and methods for turning customer insights into ideas that will generate significant ROI
  • The key levers that senior leadership must engage to create innovation capability across the business

You'll receive specific actionable solutions for driving disruptive and sustaining innovation at the strategic, portfolio and project level. You'll also learn how to improve how much time your innovation teams actually spend innovating, and discover the changes that must be launched at the corporate level in order to enable the whole business to embrace and get results from this approach.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos des auteurs

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
McGraw-Hill Professional
Date d'édition
2005
Langue
anglais
ISBN 10 
0071457895
ISBN 13 
9780071457897
Reliure
Relié
Nombre de pages
300
Coordonnées du fabricant
non disponible
Personne responsable
non disponible