Trust-based Selling: Using Customer Focus And Collaboration to Build Long-term Relationships - Couverture rigide

Green, Charles

 
9780071461948: Trust-based Selling: Using Customer Focus And Collaboration to Build Long-term Relationships
Couverture rigide
ISBN 10 : 0071461949 ISBN 13 : 9780071461948
Editeur : McGraw-Hill Professional, 2005

Synopsis

Sales based on trust are uniquely powerful. Learn from Charles Green, co-author of the bestseller The Trusted Advisor how to deserve and, therefore, earn a buyer's trust.

Buyers prefer to buy from people they trust. However, salespeople are often mistrusted. Trust-Based Selling shows how trust between buyer and seller is created and explains how both sides benefit from it. Heavy with practical examples and suggestions, the book reveals why trust goes hand-in-hand with profit; how trust differentiates you from other sellers; and how to create trust in negotiations, closings, and when answering the six toughest sales questions. Trust-Based Selling is a must for anyone in sales, is especially invaluable for sellers of complex, intangible services.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

Charles H. Green is president of Trusted Advisor Associates, specializing in helping Fortune 500 business improve their trust-based relationships and business development skills.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
McGraw-Hill Professional
Date d'édition
2005
Langue
anglais
ISBN 10 
0071461949
ISBN 13 
9780071461948
Reliure
Relié
Nombre de pages
288
Coordonnées du fabricant
non disponible
Personne responsable
non disponible

Autres éditions populaires du même titre

9780070636453: TRUST-BASED SELLING USING CUSTOMER FOCUS AND COLLABORATION TO BUILD LING-TERM RELATIONSHIPS

Edition présentée

ISBN 10 :  0070636451 ISBN 13 :  9780070636453
Couverture souple