The Houdini Solution: Put Creativity and Innovation to work by thinking inside the box - Couverture souple

Schenck, Ernie

 
9780071462044: The Houdini Solution: Put Creativity and Innovation to work by thinking inside the box
Couverture souple
ISBN 10 : 007146204X ISBN 13 : 9780071462044
Editeur : McGraw-Hill Education, 2006

Synopsis

Transform the shackles of conformity into the tools for generating amazing, unconventional results

Houdini performed his greatest tricks within the confines of a box. Now one of the advertising industry's brightest and most innovative stars shows you how to do likewise: to use the power of thinking inside the box to unleash the power of innate creativity.

Who hasn't been extremely creative when boxed into an exceedingly tight deadline or budget? The Houdini Solution introduces a radical theory of how to generate more focused and powerful ideas by accepting, and even thriving on, constraints instead of being controlled by them. Filled with inspiring anecdotes and intriguing exercises that will yield surprising results, this book will spur you on to unleash the full power of your creativity, work magic in the workplace, and succeed beyond your wildest dreams.

Key features

  • Presents an innovative strategy for fostering creativity that anyone can apply to both work and personal life
  • Schenck has done groundbreaking advertising work for Royal Caribbean Cruise Line, United Airlines, Dreamworks SKG, Volkswagen, Saturn, Sony, and many other brands
  • Schenck's spot for John Hancock 'Sarajevo,' was an Emmy Award nominee for best commercial of the year

    • Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

    À propos de l?auteur

    McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

    Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

    Éditeur
    McGraw-Hill Education
    Date d'édition
    2006
    Langue
    anglais
    ISBN 10 
    007146204X
    ISBN 13 
    9780071462044
    Reliure
    Broché
    Nombre de pages
    240
    Coordonnées du fabricant
    non disponible
    Personne responsable
    non disponible