Designed to Win: Strategies for Building a Thriving Global Business - Couverture rigide

Yoshihara, Hiroaki; McCarthy, Mary Pat; McCarthy, Mary

Couverture rigide

ISBN 10 : 0071467521 ISBN 13 : 9780071467520

Editeur : McGraw-Hill Professional, 2006

Synopsis

An exclusive roadmap for steering your company's global expansion to success

Today's business leaders face more uncertainty, more risk and more complexity. The strength of the global marketplace combined with formidable competition from new market entrants and regional economies is challenging traditional business and operating principles. Global executives must adapt swiftly to fundamental shifts in marketing, research and development, supply chain, people management and growth strategies or face extinction. In this environment, leaders must design a sustainable business model, one that is agile, responsive and capable of generating value to an increasingly disaggregated customer base.

Designed to Win was co-authored by acknowledged global business advisors who have helped companies worldwide respond to the challenges of doing business globally. Using extensive case studies and interviews with top executives, KPMG's Hiroaki Yoshihara and Mary Pat McCarthy take you inside a number of the most successful transnational enterprises to reveal how those companies' successfully navigate the risks of global expansion and achieve sustained growth in a volatile global marketplace. Here is your chance to learn important business strategies of the Global Fortune 500 and discover what they and other companies are doing to:

• Position and manage brands worldwide
• Build a customer-centric supply chain
• Optimize their organizational structures for a global marketplace
• Recruit, develop and retain the best talent
• Build a unifying global corporate culture
• Negotiate transnational deals
• Manage global risk
• Protect intellectual property

A propos du livre

À propos des auteurs

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

Mary Pat McCarthy provides e-Business and financial management advice to some of the world's leading high technology companies and is Vice Chair of the Information, Communications, and Entertainment practice of KPMG LLP.

Détails de l'édition

• Éditeur: McGraw-Hill Professional
• Date d'édition: 2006
• Langue: anglais
• ISBN 10: 0071467521
• ISBN 13: 9780071467520
• Reliure: Relié
• Nombre de pages: 272
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible