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Synopsis
WAKE UP AND SMELL THE SUCCESS!
You already know the Starbucks story. Since 1992, its stock has risen a staggering 5,000 percent! The genius of Starbucks success lies in its ability to create personalized customer experiences, stimulate business growth, generate profits, energize employees, and secure customer loyalty-all at the same time.
The Starbucks Experience contains a robust blend of home-brewed ingenuity and people-driven philosophies that have made Starbucks one of the world's "most admired" companies, according to Fortune magazine. With unique access to Starbucks personnel and resources, Joseph Michelli discovered that the success of Starbucks is driven by the people who work there-the "partners"-and the special experience they create for each customer. Michelli reveals how you can follow the Starbucks way to
- Reach out to entire communities
- Listen to individual workers and consumers
- Seize growth opportunities in every market
- Custom-design a truly satisfying experience that benefits everyone involved
Filled with real-life insider stories, eye-opening anecdotes, and solid step-by-step strategies, this fascinating book takes you deep inside one of the most talked-about companies in the world today.
For anyone who wants to learn from the best-and be the best-The Starbucks Experience is a rich, heady brew of unforgettable user-friendly ideas.
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À propos de l?auteur
Joseph A. Michelli, Ph.D., is the founder of Lessons for Success, a training, consulting, and keynote presentation company. He also hosts an award-winning daily radio show on KVOR-AM in Colorado and speaks to various organizations throughout the world. Visit josephmichelli.com
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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The Starbucks Experience: 5 Principles for Turning Ordinary into Extraordinary
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McGraw Hill, 2006
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ISBN 13 : 9780071477840
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The Starbucks Experience: 5 Principles for Turning Ordinary into Extraordinary
Edité par
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ISBN 10 : 0071477845
ISBN 13 : 9780071477840
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The Starbucks Experience: 5 Principles for Turning Ordinary into Extraordinary
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ISBN 10 : 0071477845
ISBN 13 : 9780071477840
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The Starbucks Experience: 5 Principles for Turning Ordinary Into Extraordinary
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