How to apply Walt Disney's principles of Dream, Believe, Dare, Do, in any company for unprecedented growth and profits
'This book is about the real magic: Stimulating and harmonising the collective energy of your people.' -Ken Blanchard
Named a Fortune magazine 'Best Book of the Year' in 1999, The Disney Way has taught thousands around the world how to put Disney's 10 basic management principles to work in any company. Fully updated and featuring all-new success stories from companies of every size and in every sector, The Disney Way, Second Edition, analyses how Mike Eisner 'lost the pixie dust' and how Disney's new CEO, Bob Iger, has reawakened that 'sleeping princess of a company' by using Walt's legend as his compass.
Key features
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Bill Capodagli and Lynn Jackson (Indianapolis, IN) are managing partners of Capodagli Jackson Consulting and the authors of The Disney Way. They give seminars around the world on how to implement the Disney Way in any company.
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