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Strategic Product Creation: How to Deliver Customer Satisfaction From Every Level of Your Company - Couverture rigide

Kerber, Ronald; Laseter, Timothy

 
9780071486552: Strategic Product Creation: How to Deliver Customer Satisfaction From Every Level of Your Company
Couverture rigide
ISBN 10 : 0071486550 ISBN 13 : 9780071486552
Editeur : McGraw-Hill Professional, 2007

Synopsis

Create and market the right product-fast

Strategic Product Creation is a true working guide to developing market-savvy, cost-effective products and services. Delivering expert guidance in the five key stages of product development, authors Ronald Kerber and Timothy Laseter present real-world examples of industry leaders who have produced innovative products-giving you a foolproof blueprint for delivering customer satisfaction without breaking the bank.

  • Provides not only practical experience, but a solid conceptual framework for developing your own product creation model
  • Highlights seven principles of effective product creation
  • Features instructive case studies of world-class leaders such as Walt Disney Imagineering, Whirlpool Corporation, Mars, Inc., and IBM
  • Includes key questions and milestone decision issues from each stage of the product creation process
  • Covers both short- and long-term strategies, coupled with suggestions for advanced technology
  • Explains how to combine customer knowledge with external market needs to stimulate new product and service ideas
  • Reveals ways to utilize your suppliers as a talent pool for process improvement and product innovation
  • Addresses sensitive issues of branding and intellectual property rights

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos des auteurs

Ronald L.Kerber, Ph.D. is the former executivevice president and CTO of Whirlpool Corporation. He is a leadingconsultant with the Department of Defense.

Timothy M. Laseter, Ph.D. serves on the facultyof the Darden Graduate School of Business Administration at the Universityof Virginia.



Timothy M. Laseter, Ph.D. serves on the faculty of the Darden Graduate School of Business Administration at the University of Virginia.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
McGraw-Hill Professional
Date d'édition
2007
Langue
anglais
ISBN 10 
0071486550
ISBN 13 
9780071486552
Reliure
Relié
Numéro d'édition
1
Nombre de pages
336
Coordonnées du fabricant
non disponible
Personne responsable
non disponible