Tips and Traps for Marketing Your Business (Tips & Traps) - Couverture souple

Cooper, Scott

 
9780071494892: Tips and Traps for Marketing Your Business (Tips & Traps)
Couverture souple
ISBN 10 : 0071494898 ISBN 13 : 9780071494892
Editeur : McGraw-Hill Education, 2008

Synopsis

Win new customers--and keep them coming back

Whether you run a billion-dollar company or a mom-and-pop small business, you have to know your customers and know what they want. Written by three marketing experts, Tips & Traps for Marketing Your Business is filled with marketing best practices that show you how to win over new customers and make existing customers more profitable. You'll also find practical and proven marketing tips and traps to help you grow your business, lessons learned from realworld experience, and tangible examples from theleading companies in business today.

  • Connect with your target market
  • Unlock hidden streams of profit and increase sales
  • Develop and deliver a compelling story for your brand
  • Effectively and profitably manage customer relationships
  • Determine how much media weight is enough and how to avoid spending too much
  • Attract customers to your Web site

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

Scott W. Cooper is president of Marketing EngineGroup, a marketing planning firm, and coauthor of The Successful Marketing Plan and The One-DayMarketing Plan. Fritz P. Grutzner is President and founder of Brandgarten, a brand strategy consulting firm. Birk P. Cooper works in project management at Brandgarten.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
McGraw-Hill Education
Date d'édition
2008
Langue
anglais
ISBN 10 
0071494898
ISBN 13 
9780071494892
Reliure
Broché
Nombre de pages
224
Coordonnées du fabricant
non disponible
Personne responsable
non disponible